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Building Ikea furniture is hard. Building Ikea furniture under the influence is nearly impossible. 

Introducing HIKEA: A web series filming people high on drugs while attempting to build their affordably priced furniture. 

These ridiculous videos took off instantly, jumping to over 1 million views on YouTube within 4 days, 2 million in the first week, and shared all around the world. We were a Webby Nominee, on Amazon Video, made fun of by Bill Maher on HBO, & showcased at NYC Design Week.

To see more, visit gethikea.com
Co-directed with Alex Taylor. 


EPISODE 1: Giancarlo and Nicole + LSD + Nordli Dresser

Giancarlo and Nicole try to build an Ikea dresser after both taking LSD. The acid complicates an already difficult task, but after hours of false starts, laughter and deep introspection, they just might be able to work together and finally complete “Step 1.” for credits and more, visit gethikea.com Disclaimer: Drugs are bad, don't do drugs. Please be over 18 to watch this video.

Original YouTube Link: https://youtu.be/GUK35bSl3ys


EPISODE 2: Keith + Mushrooms + Micke Desk

Keith attempts to build a desk while under the influence of magic mushrooms.

Original YouTube Link: https://youtu.be/pjh7od2nqeY


Also appeared in these fine publications:


And a little bit of analytics of how it took off:


We made the NYMag Approval Matrix too. Slightly more highbrow than Justin Beiber.


Uploaded by Hikea Productions on 2018-04-28.
 

<— And here was HIKEA on HBO.


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