I don’t only write headlines, I also make them (in the news).
Below are selected articles from projects I’ve worked on.
ESCAPE FROM HEL(L) | Personal Project
The New Yorker: Andrew Cuomo and the Unwinnable L-Train Game
The New York Times: More fun than a year without subways
New York Post: This board game helps Brooklynites prepare for looming L-train shutdown
AM New York: L train shutdown board game is coming to help you through your commute
Bushwick Daily: Yes, There's a Board Game to Help You Cope with the L Train Shutdown
Bowery Boogie: ‘Escape from Hell’ with this L-Train Shutdown Board Game
AM New York: L Train Shutdown Fuels Kickstarter Board Game (Video)
HIKEA | Personal Project
Vice: There’s a show about building Ikea furniture on drugs
AV Club: Today’s challenge: assembling Ikea furniture while tripping balls
Mashable: Watch people put together IKEA furniture while high on YouTube channel HIKEA
Fast Company: This YouTube Channel Is Devoted To People Assembling Ikea Furniture While On Drugs
AdWeek: How 2 Copywriters Convinced Strangers to Take Drugs and Try Building Ikea Furniture
NY Daily News: Watch high people try building Ikea furniture on hilarious new ‘Hikea’ YouTube channel
NY Magazine: Approval Matrix 8/22/16: Lowbrow Brilliant
NY Post: These People Prove That Hallucinogenic Drugs And Ikea Furniture Don’t Mix
HBO: Real Time with Bill Maher: New Rules April 27, 2018, Trip Failn’ (video)
TUBI NICHE FILMS | Created at Mischief
AdAge: Tubi And Mischief Made Three Satirical Films About Media Buyers For Upfront Season
AdWeek: Tubi's B-to-B Upfronts Campaign Shows the AVOD Has Content for Everyone
Muse by Clio: As Upfronts Begin, Tubi Targets Marketers With Film Series
Campaign US: Tubi unveils satirical short films about advertisers ahead of Upfronts
MediaPost: Tubi’s Latest Ad Campaign Targets, Well, You
FROM ONE SECOND TO THE NEXT | Created at BBDO New York
LA Times: “From One Second To The Next is an Internet Hit”
Fast Company: Werner Herzog Directs “Don’t Text and Drive” Spot for AT&T
NY Times: Werner Herzog says don’t text and drive
Rolling Stone: Werner Herzog tackles texting and driving in devastating documentary
NPR: Herzog Plumbs Guilt And Loss Wrought By Texting And Driving
Variety: Werner Herzog doesn’t want you to text and drive
No Film School: Werner Herzog is Changing the World with His Haunting Doc
AdWeek: Werner Herzog Makes It Heartbreakingly Simple—Don’t Text and Drive
HIPSTER TRAPS | Personal Project
Gothamist: Hipster Trap Creators Have A History Of Duping Unsuspecting New Yorkers
Gawker: Someone is setting hipster traps in New York
AdWeek: PBR, American Spirit Cigarettes used bait hipster traps around NYC
Time: Hipster Hunter sets cardboard trap in New York City
PortablePress: Hipster Traps being left around NYC
Free Williamsburg: Meet the Urban Hunters who created the Hipster Traps
Ted Talk: Jeff Greenspan’s Ted Talk (video)
Bushwick Daily: The man behind the Hipster Traps
MONOGRAM: HYPOCRISY | Created at Mischief
Complex: Jay-Z’s Cannabis Brand Monogram Launches National Drug Policy Awareness Campaign
High Times: Jay Z’s Weed Brand Post Ads Calling Out Contradiction in Cannabis Laws.
AdAge: Jay-z’s Cannabis Brand Monogram Challenges the Hypocrisies of Weed Legislation
MuseByClio: Striking Ads From Jay-Z Battle Hypocrisy in Cannabis Laws
Fast Company: Weed Is Still Legal In States Where Farm Animals Isn’t
The Drum: Monogram: The Hypocrisy of America's Drug Policy Needs to End
The Stable: Monogram: The Power of Keeping it Superbly Simple
SIZZLER: REVISIT | Created at Mischief
People: Jodie Sweetin Pokes Fun at Sizzler in New Commercial: It’s ‘Still Open.’
AdWeek: After Winning Creative AOR, Mischief Reunites Sizzler With Jodie Sweetin After 35 Years
Muse by Clio: Full House's Jodie Sweetin Brings the Retro-Sizzle for Sizzler
AdAge: 'Full House” Actress Jodie Sweetin Relives her original Sizzler Ad
The Drum: Jodie Sweetin returns to Sizzler for throwback ad
Cinemablend: Watch Full House's Jodie Sweetin Poke Fun At Her Career In New Ad
SPACE JAM RECIPE 2 | Personal Project
AdWeek: 2 Creatives Troll Warner Bros. and Take Domain Name Squatting to the Next Level
MediaPost: Industry Vets Troll Warner Bros. With Space Jam Prank
Front Office Sports: Friends Set $1 Million Price Target for ‘Space Jam 2’ Domain Name
GERRY’S PARTISAN PIZZA | Created at Mischief
Eater: A Pizza Pop-Up Draws Attention to Gerrymandering by Offering Free Pies to District 37 Constituents
Adweek: Would you eat a Gerrymandered Pizza?
Adage: Texas Pizza Joint Serves Only To Select Customers To Show The Dangers Of Gerrymandering
Muse By Clio: 'Partisan' Pizza Shop Delivers Only to Homes Inside Gerrymandered Districts"
Business Insider: RepresentUs Launches Gerry's Partisan Pizza Shop
MediaPost: This Pizza Joint Is Very Selective About Who It Serves
The Drum: Politicized pizza parlor pushes electoral boundaries with gerrymandered delivery zones
ALPHA FOODS CLASS ACTION | Created at Mischief
Plant-Based News: Ronald McDonald, Colonel Sanders, Wendy ‘Launch Lawsuit’ Against Vegan Meat Brand
Totally Vegan Buzz: OMG: Fast food mascots are suing a vegan brand
The Beet: Ronald McDonald, Colonel Sanders Say Alpha Foods Tricked Them Into Eating Vegan
Yahoo Finance: Famous meat eaters launch lawsuit after accidentally becoming vegan
AdAge: Fast Food Mascots “Sue” Alpha Foods
AdWeek: Unidentified Fast Food Mascots Sue Alpha Foods for Turning Them Into Vegans
DELTA TRAY ART PROJECT | Created at Wieden + Kennedy
The Guardian: High art? Delta Airlines invites artists to decorate in-flight trays
The New York Times: Delta and Coca-Cola Create Flying Art Gallery
The LA Times: This is what tray tables would look like if artists designed them
Creativity: Delta and Coke Turn Airline Tray Tables into an Art Gallery
It's Nice That: Noma Bar, Stevie Gee, Ping Zhu among 12 artists creating airplane tray tables for Delta
Fast Co.Create: The Next Frontier for Public Art? Airplane Tray Tables
Creative Review: Delta and Coca-Cola Team Up to Create an Art Gallery in the Sky
RIGHT ON TRACKS | Created at 72 & Sunny
AdAge: Cheerios celebrates inclusivity, diverse families and more in these animated music videos
AdWeek: Like a next-gen Schoolhouse Rock, Cheerios launches 4 catchy animated shorts
The Ellen Show: Cheerios Celebrates Diversity with ‘It’s All Family’ (Video)
MarketingDirecto (Sp): Cheerios educates children on love, self-acceptance and tolerance in this colorful and musical campaign
Colossal: Dozens of Expressive Puppets Encourage Kindness and Acceptance in a Series of Sing-A-Long Short Films
NETFLIX / LUCIFER: Sin Rewards Card | Created at Mischief
AdWeek: Netflix's Lucifer Urges Fans to 'Cash in on Sin' With Indulgent Ad and Sweepstakes
AdAge: Netflix Urges Fans to Cash In On Sin
OKCUPID: Cockblockers | Created at Mischief
AdAge: OKCupid says 'not voting is the world's biggest cockblock'
NBA2K19: Everyone’s On | Created at Butler Shine & Stern
SF Egoist: NBA2k Launches data driven campaign
The Drum: NBA 2K is infusing in-game statistics into its latest campaign
WEATHER CHANNEL | Created at BBDO NY
LBB Online: How BBDO NY messed with the weather on live TV
AdAge: The Weather Channel Seeds Posters in New York, LA and Chicago to Tell You the Forecast
SETAPP | Created at Superheros NY
AdWeek: This brands ridiculous stunt shows even fishermen like shortcuts
NERD PIMP | Personal Project
Con Men Interviews: Creators of Nerd Pimp (Video)
BTN: 2013 NYC Comic Con - Pimping Isn't Easy For A Nerd! (video)
SQEAKEASIES | Personal Project
NY Post: These Rat Squeakeasies are a gentrification joke
Bushwick Daily: Giving Rats a place to "wet their whiskers"
Bedford & Bowery: Don't rat out the mice-size Squeakeasies
Bowery Boogie: Squeakeasies are all the rage for area vermin
New York Magazine: Approval Matrix 11/27/17: Lowbrow Brilliant
LANDLORDS OF THE FLYS | Personal Project
Bushwick Daily: Not only are rents increasing but Lanternflys are everywhere
BED BUG HOTELS | Personal Project
The L Magazine: Street Art Project marks infested buildings with miniature bed bug hotels
HuffPost: Clever Street Art Brings Attention To Bug Infestations In NYC
Observer: Bed Bug Hotels the latest in public service art installations
Gothamist: Bed Bug Hotels popping up outside buildings with bed bugs
Bowery Boogie: Introducing Bed Bug Hotels
Pragmatikotita Greece: The street artist who "nails" New York hotels with bedbugs
NYPress: Hunter Fine creates cautionary street art installations for LES and EV apartment seekers