HIJINKS

Below are some hijinks Hunter Fine has worked on that have resulted in earned media and press coverage.

HIKEA

A web series filming people high on drugs while attempting to build their affordably priced furniture.

These ridiculous videos took off instantly, jumping to over 1 million views on YouTube within 4 days, 2 million in the first week, and shared all around the world. A Webby Nominee, was on Amazon Video, made fun of by Bill Maher on HBO, & showcased at NYC Design Week.

Created by:
Hunter Fine, Alex Taylor

SPACE JAM 2

We bought SpaceJam2.com before the movie's release, started a real jam company to legitimize ourselves, and tried to extort the URL back to Warner Brothers for charity.

We created a comical video selling the jam and the website, used targeted SEO to reach Warner Bros, and eventually they responded by trolling us back.

During the process, we also became a legitimate Jam company selling 500+ jars of limited edition Space Jam.

The news of the project got written up in Industry and Media publications.

Created by:
Hunter Fine, Pete Marquis

ESCAPE FROM HEL(L)

A satirical board game about getting to Manhattan from Williamsburg during the horrific L Train “partial” shutdown in 2019 that affected over 225,000 commuters daily.

Supported by a Sold-Out Kickstarter, available at book and game stores throughout NYC, press made New York 1, The New York Times, The New Yorker, Fox5 and more.

Created by:
Hunter Fine, Gil Arevalo

HIPSTER TRAPS

To protect neighborhoods from infestations of subcultures, we laid out “Hipster Traps” in gentrified areas of Brooklyn. Each one contained trending items for the time period for Hipsters.

The first day it launched, we had over a million views on reddit. Images of the stunts went viral, made the cover of a New York city newspaper, and eventually led us to a lawsuit with Hot Topic that ripped us off.

Created by:
Hunter Fine, Jeff Greenspan