HIJINKS

Some ideas are too dumb not to make. Over the years Hunter Fine has created a web series about building furniture while high, a fake-then-real jam company built to ransom a URL back to Warner Bros., traps set out for hipsters in Brooklyn, and a board game about surviving the L train shutdown. They've since collected millions of views, Webby nominations, a lawsuit, and a segment on HBO. All resulting in ample earned media.

HIKEA

A web series filming people high on drugs while attempting to build their affordably priced furniture.

These ridiculous videos took off instantly, jumping to over 1 million views on YouTube within 4 days, 2 million in the first week, and shared all around the world. A Webby Nominee, was on Amazon Video, made fun of by Bill Maher on HBO, & showcased at NYC Design Week.

Created by:
Hunter Fine, Alex Taylor

SPACE JAM 2

We bought SpaceJam2.com before the movie's release, started a real jam company to legitimize ourselves, and tried to extort the URL back to Warner Brothers for charity.

We created a comical video selling the jam and the website, used targeted SEO to reach Warner Bros, and eventually they responded by trolling us back.

During the process, we also became a legitimate Jam company selling 500+ jars of limited edition Space Jam.

The news of the project got written up in Industry and Media publications.

Created by:
Hunter Fine, Pete Marquis

ESCAPE FROM HEL(L)

A satirical board game about getting to Manhattan from Williamsburg during the horrific L Train “partial” shutdown in 2019 that affected over 225,000 commuters daily. 

Supported by a Sold-Out Kickstarter, available at book and game stores throughout NYC, press made New York 1, The New York Times, The New Yorker, Fox5 and more.

Created by:
Hunter Fine, Gil Arevalo

HIPSTER TRAPS

To protect neighborhoods from infestations of subcultures, we laid out “Hipster Traps” in gentrified areas of Brooklyn. Each one contained trending items for the time period for Hipsters.

The first day it launched, we had over a million views on reddit. Images of the stunts went viral, made the cover of a New York city newspaper, and eventually led us to a lawsuit with Hot Topic that ripped us off.

Created by:
Hunter Fine, Jeff Greenspan