Hay Day, the mobile farming game, wanted to promote a new in-game neighborhood event.
We enlisted pop star, and Hay Day player, Lance Bass to be the host of a neighborhood educational program, “Grow Together” to let people know about the event.
The event launched with this video —>
We also created a series of puppet-based social content to promote the in-game event
And while we had Lance in the studio, we recorded an additional social video to let players know about the event.
A few BTS shots from the amazing set.
