Swedish Fish. A friend you can eat.
We came up with a rebranding campaign for the iconic tasty treat.
The insight we got from the planners was that people treat this candy like an edible toy. So, you know, we went for it with this cannibalistic retro-Swedish campaign. 

Launch TV: 

Print Campaign: 
(screen printed using original photography and design)

More TV:

Radio:

ADC Awards Gold Cube 2009  - Broadcast 
ADC Awards Bronze Cube 2009 - Print
One Show 2009 - Merit 
Cannes 2009 - Shortlist
"A Swing And A Miss" - Harvey Marco, former CCO.