You wouldn't hire a baker who won't bake. A plumber who won't plumb. A lawyer who won't law. So why are we settling for AI that won't work?

This campaign for servicenow exaggerates the absurdity of AI that only gives advice, because unlike platforms that tell you what to do, ServiceNow actually does it.

ROLE: Concept / Copywriter / Group Creative Director
Note: Left agency before it went to production


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