BRAND ACTS
Sometimes they're called Brand Activations, PR Plays, Guerilla, Experiential, or Social First Thingys, but mostly it's ways to get brands into the news. And here are some fun ones I've worked on.
We turned Capri Sun’s biggest pain point (its hard to poke) into a trick for Halloween.
Trick & Treat Pouch Boxes featured one that was impossible to open and one that was not.
For the last season of the Netflix show, Lucifer, we created a Sin Rewards Card that rewards fan’s sinful ways. The more sinful they are on social media, the more they get rewarded with a credit card that pays for things like vacation getaways (sloth), food (gluttony), makeup (pride), high fashion (envy), lingerie (lust), and gaming (wrath).
See Full Campaign
To launch Simply Spiked Peach, we created “Juicy Calls” – a promotion to deliver free product to anyone who texted a 🍑 peach emoji after 10pm to us. Playing on the idea that people send 🍑 peach emojis as part of booty calls late at night. (Because a 🍑 looks like a butt.)
See Full Campaign Here
Alpha Foods’ fake meat has real consequences…making people turn vegan. We created a class action lawsuit featuring some pixelated celebrity former meat-eaters and ran ads on late night TV to get people to sign up for it.
See Full Campaign Here
The Capri Sun Solstice Pouch.
Simply the longest pouch of Capri Sun made for the longest day of the year
We sold out on walmart.com and the pouches started selling on eBay for about 100x the price.
For Peet’s Coffee, we created a campaign to tell people to be selfish this holiday season, and buy coffee for your host, which is really for you.
We also created “The Selfish Gift” boxes for the holidays we sold online and gave away on social.
For eos Vanilla Cashmere body lotion, we found out men on TikTok had adopted it as their own, which was making the women of TikTok angry. Their personal stash was becoming vulnerable to theft from guys who wanna smell like a vanilla sugar cookie.
While this was still trending, we developed a product feature to help women protect their body lotion from men, the eos Lotion Lock.
See Full Campaign Here
Effie 2025, Bronze, Engaged Community - Products
Snickers “You make mistakes when you’re hungry’ Vending Machines. We put these vending machines around the country in places where people do dumb stuff when they’re hungry. Like eloping, selling off stocks, or taking a test on an empty stomach.
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To tease that the new Weather Channel App was “coming soon,” we hung up daily movie-style posters that forecasted the next day’s weather. To ensure weather accuracy, each poster was created on the fly – in some cases, just hours before being posted. They lived Chicago, New York and LA, over the course of two weeks.
See Full Campaign Here
9/11 Memorial Museum “Donate/A/Tweet”
A platform where you can donate $0.25 per each character of a Tweet to the museum.
Babies incepted you the first week of quarantine in March 2020, were born the week of December 18th, 2020. So we got cheeky with that thought in a line of Onesies from Heinz By Nature. Created @NoFixedAddress.
For Jetblue, we launched a new campaign, “Happy Jetting.” The idea centered around a book: The Jetter's Guide to Jetting.
For the launch of Setapp, a subscription based mac apps platform, we proved that people prefer taking the shortcut with a little dronin' around. Made at Superheroes NY.
Role: Creative Director
A social campaign about a dog that is awesome at Wii Sports for Nintendo.
We called him the “Wii Dog” and the video campaign got hella views in 2007.
