Curating work is tough.
But the loophole is adding an archive page like this to show off more stuff. Scroll down to see some more stuff I worked on over the years…

To launch Simply Spiked Peach, we created “Juicy Calls” – a promotion to deliver free product to anyone who texted a 🍑 peach emoji after 10pm to us. Playing on the idea that people send 🍑 peach emojis as part of booty calls late at night. (Because a 🍑 looks like a butt.)
See Full Campaign Here

eos 100% Natural Lip Balm: A few relatable TV spots that lead into our campaign line “It does so much more for you than you do for you.”

For the last season of the Netflix show, Lucifer, we created a Sin Rewards Card that rewards fan’s sinful ways. The more sinful they are on social media, the more they get rewarded with a credit card that pays for things like vacation getaways (sloth), food (gluttony), makeup (pride), high fashion (envy), lingerie (lust), and gaming (wrath).
See Full Campaign

Alpha Foods’ fake meat has real consequences…making people turn vegan. We created a class action lawsuit featuring some pixelated celebrity former meat-eaters and ran ads on late night TV to get people to sign up for it.
See Full Campaign Here

Foot Locker: A spot starring Chris Paul getting kids to spend their allowance on that fresh Brand Jordan gear.

A fun film for OKCupid to get people to register to vote based on the data: unregistered voters are 63% less likely to match on OKCupid. i.e. Not voting is the biggest Cock Block ever.

Also wrote some fun fun OOH that accompanied the campaign.

For eos Vanilla Cashmere body lotion, we found out men on TikTok had adopted it as their own, which was making the women of TikTok angry. Their personal stash was becoming vulnerable to theft from guys who wanna smell like a vanilla sugar cookie.

While this was still trending, we developed a product feature to help women protect their body lotion from men, the eos Lotion Lock.
See Full Campaign Here

For Peet’s Coffee, we created a campaign to tell people to be selfish this holiday season, and buy coffee for your host, which is really for you.
We also created “The Selfish Gift” boxes for the holidays we sold online and gave away on social.

Muscle Milk helps build muscles, but not the one that matters most. ‘Cause it takes heart to build strength. Like it says in this TV spot. Just ask QB Tua Tagovailoa.

Made while freelancing at Adam&Eve DDB NY. Role: Creative Director/Production

Snickers “You make mistakes when you’re hungry’ Vending Machines. We put these vending machines around the country in places where people do dumb stuff when they’re hungry. Like eloping, selling off stocks, or taking a test on an empty stomach.
See Full Campaign

These simple spots ran on MTV as part of their Choose of Lose cause, helped get Obama elected in 2008, and earned Cannes Gold in the Film Campaign category in 2009.

“Old people outnumber young people 2 to 1. Just Sayin'.

A very extensive targeted Pre-Roll campaign for Xfinity showing what demographics Comcast is perfect for.

Made while freelancing at Goodby Silverstein & Partners. Role: Creative Director/Production

Stride, the ridiculously long lasting gum, wanted to let you know, the longer you chew the more you think. Here were some fun vids we made as online content about that.

For Stride, we created the first ever WINfomercial to launch a new flavor of gum.

I can’t believe we sold and made this ridiculous thing.

To tease that the new Weather Channel App was “coming soon,” we hung up daily movie-style posters that forecasted the next day’s weather. To ensure weather accuracy, each poster was created on the fly – in some cases, just hours before being posted. They lived Chicago, New York and LA, over the course of two weeks.

See Full Campaign Here

Watch the case study above

Some print ads for the durable Valspar Reserve paint at Lowe’s.

Role: Creative Director

9/11 Memorial Museum “Donate/A/Tweet”
A platform where you can donate $0.25 per each character of a Tweet to the museum.

Babies incepted you the first week of quarantine in March 2020, were born the week of December 18th, 2020. So we got cheeky with that thought in a line of Onesies from Heinz By Nature. Created @NoFixedAddress.

Some awesomely designed Wild Postings/OOH I wrote for Monster.com’s “Never Settle” campaign.

Type by Lauren Hom.

For Jetblue, we launched a new campaign, “Happy Jetting.” The idea centered around a book: The Jetter's Guide to Jetting.

A social campaign about a dog that is awesome at Wii Sports for Nintendo.

We called him the “Wii Dog” and the video campaign got hella views in 2007.

For the launch of Setapp, a subscription based mac apps platform, we proved that people prefer taking the shortcut with a little dronin' around. Made at Superheroes NY.

Role: Creative Director

You don’t have to literally save whales to help Greenpeace, so we came up with the campaign, "You don’t have to join us, to join us.”

And for some reason they let me and my partner Nick Cade direct these TV spots.

The 2007 campaign made the rounds of awards & shortlists at the One Show, LIA, Clios, Archive, Comm Arts, and Cannes.

Museum of Torture - Prague.

I won a 2003 Silver Cannes Lion for this macabre campaign (as an intern).