oh hello. here's some of my work.
you know, for enjoyment.
To help make the next generation more inclusive, we worked with Cheerios to create "woke" Schoolhouse Rock inspired music videos for kids – as part of the "Good Goes Around" campaign.
A board game I concepted and produced satarizing a train shutdown in NYC, funded via Kickstarter. News of the game made the New York Times, NY1, Fox5NY, and was featured in the New Yorker magazine.
A 360 advertising campaign I worked on for AT&T centered around a documentary directed by Werner Herzog, about the effects of Texting and Driving. Variety touted it as the most effective public service campaign ever & it won a slew of industry awards.
A web series I co-created where people get high and assemble affordably priced furniture from Ikea. It got millions of views within days, made the NYMag Approval Matrix, and was referenced on Real Time with Bill Maher.
A data-driven billboard and pre-roll campaign for the video game NBA2k19. I was the copywriter on the campaign and inked the tagline, "Everyone's On."
A rebrand of the iconic gummy candy with a new tagline, "Swedish Fish. A friend you can eat." The robust campaign featured dark humor in some retro Swedish-looking TV, print, and radio adverts.
We created the first ever airborne art gallery, placing commissioned, travel-inspired art on Delta tray tables, in partnership with Coca-Cola.
A :60 film showing how AT&T devices make one couple's night a little easier. It was part of a re-launch of AT&T using more cinematic, relatable moments to showcase product features.
Pro-Tip: There's tons more advertising and side projects to see on the page links below