Launching the new TWC iPhone app with some events/outdoor/content.
Know The Weather "Coming Soon"
To advertise the launch of The Weather Channel's new mobile app, we reimagined how people get their daily forecast with a series of faux movie posters that promote weather that is “Coming Soon.”
Designed to look like a real movie posters – a closer look revealed a forecast for the following day. To ensure weather accuracy, each poster was created on the fly – in some cases, just hours before being posted. 12 posters in all were put up in Chicago, New York and LA, over two weeks.
Everyone's A Meteorologist
To demonstrate the complete and in-depth weather information now available in The Weather Channel’s new app, we created an experience that proved the new app could turn anyone into a meteorologist. Using the app as a teleprompter, participants were able to forecast the current and future weather data, radar, airport conditions and weather related news. After recording their newscast video, participants were able to view and share it on their social media outlets.