To tease that the new Weather Channel App was “coming soon,” we hung up daily movie-style posters that forecasted the next day’s weather.
To ensure weather accuracy, each poster was created on the fly – in some cases, just hours before being posted. They lived Chicago, New York and LA, over the course of two weeks.
Role: Creative Director
Here was our campaign board:
And here’s the case study for the whole campaign, including some experiential content.